Dr. Jeannie Jinsheng Yi

Member and Secretariat of the Board, Co-Executive Producer
Dr. Jeannie Jinsheng Yi

Dr. Yi is the author of several influential business books on corporate culture and corporate governance. The Haier Way was recommended by the US Chamber of Commerce to American CEOs traveling to China, while Harvard and other prominent schools viewed The Haier Way as China’s first business case study. The book additionally received numerous favorable reviews, including in The Wall Street Journal, New York Times, Forbes, and Fortune. Another Dr. Yi publication, Wall Street Trilogy (in Chinese) pioneered a new business model just as China began its transformation to an urban economy with global aspirations.

Dr Yi has acted as an international consultant on entertainment and financial projects that bridge China and the West. Notably, she brought James Cameron’s company Digital Domain to China to pursue funding and acquire local movie studio partners. She also oversaw the formation of a strategic partnership between DHX, Canada’s largest animation company, and CCTV Children’s Animation. As a direct result, CCTV purchased 350 productions from DHX to broadcast in China, with the signing ceremony witnessed by the Prime Minister of Canada.

Dr. Yi has brought Twentieth Century Fox and Village Roadshow to China to create IP-based theme parks. The Hong Kong-listed Imperial Pacific also hired Dr Yi as its Investor Relations expert in developing Saipan into a film shooting base, with the added goal of attracting tourists as well as potential clients.

Dr Yi currently serves as Co-Executive Producer of The 24th Family Film Awards as it grows from its American roots and reaches a truly global audience.

She received her PhD in Literature from Washington University in St Louis.

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